Design research for a new product is of major interest for any manufacturing company or product-brand.
The world changes, and even if the products you always made are still good working, the other competitors are vying for attention. And if they are the only ones innovating, they will will be the winner. That’s why you should be the most innovative company! A company which constantly innovates is a living company. People love news. They want to have the latest design, the newest product. They want to invest in new items.